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This site crickladeinbloom.co.uk has the following in the web site, "RHS Britain in Bloom National Finals." We noticed that the website also stated " Cricklade Win Champion of Champions in 2011." It also stated " See the Full National Finalist Results. Welcome To Cricklade the First Town On The River Thames. Cricklade is a 9th century market town in North Wiltshire on the edge of the Cotswolds. The town is rich in history and has a active community including an Britain in Bloom Group Cricklade Bloomers. The town was delighted to win the small town category in the RHS National finals in 2008." The header had Cricklade as the highest ranking keyword. It was followed by North Meadow, Britain in Bloom, and South West in Bloom which isn't as ranked as highly as Cricklade. The next words the site used was RHS. Royal Horticultural Society was also included but might not be understood by web crawlers.